OMNICOM: Jurnal Ilmu Komunikasi

ANALISIS STRATEGI KOMUNIKASI PEMASARAN CAFE DINUM DALAM BISNIS FOOD AND BEVERAGE UNTUK MEMPERTAHANKAN PELANGGAN

Utari, Ine Anggraini, Komir Bastaman, Achmad Buchori — Wed, 30 Oct 2024 00:00:00 +0000

Cafe Dinum is a business in the food and beverage sector that introduces a fresh concept, making it uniquely appealing. Amidst the increasing intensity of business competition, Cafe Dinum Kroya has successfully maintained its brand identity with the slogan “Dinum Dingin Baru Sejene,” characterized by the use of local dialect, offering a variety of food and beverages that cater to the tastes of the Kroya village community. This study aims to analyze the marketing communication strategy of Cafe Dinum in the food and beverage business to retain its customers. Strategy, in essence, is a structured planning process designed to create and maintain effective communication between entrepreneurs and their consumers, aiming to influence consumer behavior. The research applies the marketing communication theory of segmentation, targeting, and positioning to facilitate message delivery to potential buyers. A qualitative research method is employed, with the study subjects including the owner of Cafe Dinum and two employees. The author concludes that Cafe Dinum Kroya implements its strategy by leveraging social media to attract not only the local community of Kroya village but also people from outside the area. Building a strong relationship between Cafe Dinum Kroya and the surrounding community is essential for creating a good reputation and image, thereby earning consumer trust.

TERPAAN MEDIA SOSIAL TIKTOK PADA SELF AWARENESS SISWA KELAS 6 SDN CURUGRENDENG 3

Risky Nindya Putri, Asep Awaludin, Akhmad Basuni — Wed, 30 Oct 2024 00:00:00 +0000

This research aims to explore the extent of exposure to social media TikTok on the self awereness of Class 6 students at SDN Curugrendeng 3. This research adopts the concept of media exposure developed by Rosengreen, with a focus on three indicators of media exposure: frequency, attention and duration. The research method applied is quantitative descriptive. Subjects included 35 students as active TikTok users in class 6 of SDN Curugrendeng 3 and data collection was carried out using saturated sampling techniques. The results of the research show that exposure to TikTok social media on the very high frequency indicator reached 82%, on the high attention indicator it reached 77%, on the high duration indicator it reached 70% and media exposure on the Self Awereness of Class 6 students at SDN Curugrendeng 3 reached 76% which identified a high level. Overall high exposure to social media has a significant impact on the self-awareness of Class 6 students at SDN Curugrendeng 3.

MENGUKUR TINGKAT EFEKTIVITAS KOMUNIKASI INTERPERSONAL PADA MAHASISWA KKN KELOMPOK 12 ISS-MBKM UNIVERSITAS SUBANG

Annisa Fitriani, Janjan Eka Sulistiana, Adhie Surachman — Mon, 30 Oct 2023 00:00:00 +0000

Basically, interpersonal communication is needed by every individual to carry out smooth reciprocal cooperation in daily activities. Likewise, interpersonal communication is carried out by the 12 ISS-MBKM KKN groups. The formation of the 12 ISS-MBKM KKN groups consists of two faculties with different individual characters. Because of this, interpersonal communication between group members sometimes does not always go well. Based on this background, this research aims to determine the level of common understanding, the level of voluntariness in acting, and the level of close personal relationships among KKN group 12 members. This type of research is descriptive with a quantitative approach. The population of this study was group 12 KKN students, totaling 10 people. The results of the research show that the level of effectiveness of interpersonal communication in group 12 KKN students is in the range 4.0 – 4.3 with level categories from good/high to very good/very high. This is proof that interpersonal communication among group 12 KKN students is running well and effectively. Meanwhile, the range of effectiveness scores per respondent has a total of 358 to 312, indicating that respondents who have the highest effectiveness scores mean they have the most effective interpersonal communication compare to other respondents.

PENGARUH MARKETING CAMPAIGN PADA MINAT BELI MOTOR LISTRIK PROGRAM SUBSIDI MOTOR LISTRIK GESITS G1 (PT WIKA INDUSTRI MANUFAKTUR)

Vincent Antonius Tambunan, Sarah Samaria, Nur’aeni — Wed, 30 Oct 2024 00:00:00 +0000

. Indonesia, as one of the major contributors to carbon emissions in the world, has a significant responsibility towards long-term environmental improvement. Based on data on carbon contributions per sector nationally, it is known that the transportation sector is the second-largest carbon contributor. This situation has prompted motorcycle manufacturers to innovate by developing electric motorcycles, both by private companies and State-Owned Enterprises. One such effort is undertaken by PT. Wika Manufaktur, which has produced the electric motorcycle Gesits G1. To increase sales and public interest, the sales of the Gesits G1 motorcycle receive government subsidies amounting to seven million Indonesian rupiah. The purpose of this research is to explore the impact of marketing campaigns from the Gesits G1 electric motorcycle subsidy program on purchasing interest among the residents of Depok City. The research method applied is quantitative descriptive with a positivism paradigm approach, involving the population of Depok city residents and obtaining a sample of 100 respondents meeting the criteria of individuals showing interest or inclination to purchase electric motorcycles selected using purposive sampling techniques. Data were collected through Google Form questionnaires and evaluated using a Likert Scale ranging from 1 to 5. The research results indicate that marketing campaigns have a positive impact on the purchasing interest of the Gesits G1 electric motorcycle in Depok city, with a contribution of 67.4%.