STRATEGI KAMPANYE PADA PROSES SOSIALISASI PROGRAM PENDIDIKAN DAN PENGEMBANGAN ANAK USIA DINI DI KABUPATEN SUBANG

Abstract

NUR’AENI,2016.This study titled THE STRATEGY OF EDUCATION AND DEVELOPMENT FOR EARLY AGE CHILDREN EDUCATION PROGRAM IN THE DISTRIC SUBANG (Study Descriptive in Dissemation PPAUD programat cupunagara village-District of cisalak Subang Regency of 2011 period.

      The study has conducted in early chilhood work at Bina village disricts Cupunagara Cisalak Subang.The man objective of this study has determined how the implementation proces of PPAUD program,trough awarness campigns undertaken by management activities from beginning to end.

      The method used has descriptive study with an adjective approach.The theory used is the models komponensial with research questions;1).How to set a campaign source PPAUD program? 2) How to design a campaign message on PPAUD socialization prosess? 3) How does the channel used in the campaign PPAUD sosialization process?

This techique use descriptive study.Researchers did not do the calculation  to answer the problem formulation and not do the the calculation to test the hypotheses hat have been proposed.Researchers only describe symptomsor phenomena of the variables studied without explaning the relationship that exist(Racmat kriyantono,2010:168-169).

Reaserchers found that the campaign activities in disseminating the program PPAUD there are 3aspect: the first aspect in determining the source of campaign strategy, the second aspect of designing the campaign message,and the third aspec of the chanels used in the campaign.

Result of the study are: the first integrative model that includes preparation include: Meeting TPK,team building campaign,inauguration/swearingteam.Both preparations were performedin each activity include:designing a camaign strategy,design time and the third line of the campaign programs in the socialization process PPAUD program conducted through two channels,namely channels of interpersonal and mass media channels.