KOMUNIKASI PERSUASIF KEPALA DESA SUMURGINTUNG DALAM MEMOTIVASI WARGA

Studi Deskriptif Kualitatif Komunikasi Persuasif Kepala Desa Sumurgintung Dalam Memotivasi Warga Untuk Melestarikan Tradisi Gotong Royong

Abstract

This study aims to determine the persuasive communication techniques used by the head of Sumurgintung village to provide encouragement  and  motivation to community members to continue to preserve the tradision of mutual cooperation. This study intends to explore the supporting factors and inhibiting fators for the persuasive communication, as well as the people’s response to persuasive activites carried out by the village head.

The research used a case study qualitative research method. The informants in this study were the head of Sumurgintung village and community members who coul provide information that was relevant and in ccordnce whit the characteristics based on certain considerations.

After the research was carried out, an opinion was found that the persuasive communication technique carried out by thr village head was integration communication techniques  and simple language as a technique used by the Sumuegintung village head to approach the community. So that the community members eant to participate in mutual cooperation activities.