PERAN EDITOR DALAM PERANCANGAN KARYA IKLAN LAYANAN MASYARAKAT “TITIK PULANG†UNTUK YAYASAN PONDOK PESANTREN AL - QOMARIAH

Abstract

Film is a complex mass media and is highly influenced by developments in technology and science. In the filmmaking process, there are three stages: pre-production, production, and post-production. One of the interesting aspects of this story is the message it wants to convey, namely regret that cannot be repaired. It is depicted through the visuals in this film how the figure of Lanang is very devastated by the incident that happened and remembers it again but cannot correct the mistake so that this "regret" is felt has no ending. Levels of mass communication occur in various communications from interpersonal communication, public communication, mass communication and group communication. The video editing process is included in the post-production stage, which is responsible for assembling the video combination so that the message can be assembled into Video Media. Juvenile delinquency is a major threat to the stability of the country in general. In particular, juvenile delinquency results in pointless regrets and sometimes they only act out of momentary emotion. Media is a form of information for the public to obtain the latest information. This public service advertisement is a mandate from the Al Qomariah educational foundation, where the process of making it becomes a challenge in itself in designing the story, production, and assembling it into a single work that is suitable and effective.