TERPAAN MEDIA SOSIAL TIKTOK PADA SELF AWARENESS SISWA KELAS 6 SDN CURUGRENDENG 3

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Abstract

This research aims to explore the extent of exposure to social media TikTok on the self awereness of Class 6 students at SDN Curugrendeng 3. This research adopts the concept of media exposure developed by Rosengreen, with a focus on three indicators of media exposure: frequency, attention and duration. The research method applied is quantitative descriptive. Subjects included 35 students as active TikTok users in class 6 of SDN Curugrendeng 3 and data collection was carried out using saturated sampling techniques. The results of the research show that exposure to TikTok social media on the very high frequency indicator reached 82%, on the high attention indicator it reached 77%, on the high duration indicator it reached 70% and media exposure on the Self Awereness of Class 6 students at SDN Curugrendeng 3 reached 76% which identified a high level. Overall high exposure to social media has a significant impact on the self-awareness of Class 6 students at SDN Curugrendeng 3.

Author Biographies

  • Asep Awaludin, Universitas Subang

    Ilmu Komunikasi 

  • Akhmad Basuni, Universitas Subang

    Ilmu Komunikasi 

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Published

2024-10-30

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Articles

How to Cite

TERPAAN MEDIA SOSIAL TIKTOK PADA SELF AWARENESS SISWA KELAS 6 SDN CURUGRENDENG 3. (2024). OMNICOM: Jurnal Ilmu Komunikasi, 10(02), 10-22. https://ejournal.unsub.ac.id/index.php/FIKOM/article/view/2198

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