KREDIBILITAS BUSINESS MANAGER PT BANK TABUNGAN PENSIUNAN NASIONAL SYARIAH TBK
(Pendekatan Deskriptif Kuantitatif pada Area Cijambe dan Pagaden)
Keywords:
credibility, business manager and interpersonal communication, kredibilitas, business manager dan komunikasi interpersonalAbstract
This research aims to determine the credibility of the business manager of PT Bank Tabungan Pensiunan Nasional Syariah Tbk. This research method uses a quantitative descriptive approach. With data collection techniques using questionnaires, documentation and interviews. The sampling technique used is the census method with the number of respondents or employees is 38 people. This research was tested using source credibility theory from Hovland, Jeans and Kalley. The results of this study the highest frequency of 68% states that business managers have high trust, 75% states that business managers have high expertise and 74% states that business managers have high attractiveness. By knowing the highest frequency of agreeing, the results of this study were generalized stating that the business manager of PT Bank Tabungan Pensiunan Nasional Syariah Tbk had quite high credibility. Because having high credibility tends to be able to persuade other people in interpersonal communication.
Keywords : credibility, business manager and interpersonal communication
ABSTRAK
Penelitan ini bertujuan untuk mengetahui kredibilitas business manager PT Bank Tabungan Pensiunan Nasional Syariah Tbk. Metode penelitian ini menggunakan pendekatan deskriptif kuantitatif. Dengan teknik pengumpulan data menggunakan kuesioner, dokumentasi dan wawancara. Teknik sampling yang digunakan yaitu metode sensus dengan jumlah responden atau karyawan yaitu 38 orang. Penelitian ini diuji menggunakan teori kredibilitas sumber dari Hovland, Jeans and Kalley. Hasil penelitian ini frekuensi tertinggi 68% menyatakan bahwa business manager memiliki keterpercayaan yang tinggi, 75% menyatakan bahwa business manager memiliki keahlian yang tinggi dan 74% menyatakan bahwa business manager memiliki daya tarik yang tinggi.Dengan mengetahui frekuensi tertinggi setuju maka hasil penelitian ini digeneralisasikan menyatakan bahwa business manager PT Bank Tabungan Pensiunan Nasional Syariah Tbk memiliki kredibilitas yang cukup tinggi. Karena memiliki kredibilitas tinggi cenderung akan mampu mempersuasi oranglain dalam komunikasi interpersonal.
Kata kunci : kredibilitas, business manager dan komunikasi interpersonal
